New Dream‘s mission is to empower individuals, communities, and organizations to transform their consumption habits to improve well-being for people and the planet.

We work with individuals and communities to conserve natural resources, counter the commercialization of our culture, and support community engagement. We seek to change social norms around consumption and consumerism and to support the movement of individuals and communities pursuing lifestyle and community action.

New Dream’s overall goal is to change behavior, attitudes, and social norms to reduce consumption and build community.

We envision a society that pursues not just “more,” but more of what matters—and less of what doesn’t.